Accelerate Retail Growth with Expert Fractional CMO Leadership

Jenica Oliver guides emerging consumer brands to retail success, providing strategic marketing leadership, team mentorship, and results-driven brand acceleration

Get a free 30-minute marketing strategy consultation—a personalized roadmap session for your next stage of retail expansion.

Fractional CMO for Emerging & Expanding Consumer Brands

Jenica Oliver partners with emerging consumer product leaders to drive growth and elevate brands in competitive retail environments. Acting as your fractional CMO, she delivers hands-on strategic guidance, strengthens internal marketing teams, and designs customized go-to-market plans. Her leadership helps brands with lean or junior teams accelerate revenue, optimize retail visibility, and build the foundation for sustainable expansion.

Retail Expertise

Jenica’s deep retail and CPG marketing experience guides brands from niche to mainstream shelf.

Empowered Teams

She mentors junior marketers, turning potential into performance, and instills proven marketing processes.

Strategic Growth

Brands receive actionable roadmaps with measurable milestones, tailored for fast, sustainable retail growth.

Testimonials

Jenica’s deep expertise in CPG marketing and data-driven strategies transformed our brand.

She expanded our market reach, improved customer engagement, and strengthened our team’s collaboration. Her leadership made a measurable impact on our growth. I highly recommend her for any CPG company seeking seasoned marketing leadership.

Gary Mac Herring

President, Mary Mack’s, Inc.

1/3

Blueprint was just what our start-up needed to build a strong foundation.

Jenica provided expert guidance tailored to our budget, helping us gain valuable customer insights and align better with retail partners. Her strategic approach and responsive partnership were critical to our early success.

Angela Kornas

Founder, Honey Cloudz

1/3

Jenica helped us identify new industry opportunities and built our marketing function from the ground up.

As our Fractional CMO, she delivers clear strategy, strong leadership, and connects us with the right resources. Her expertise has been an essential driver of our growth, and we look forward to continuing this journey together.

Theresa Motter

CEO, Van’s Kitchen

1/3

A Message from blueprint marketing group, llc's founder, Jenica Oliver

With a passion for empowering consumer brands, I bring hands-on leadership and strategic clarity to every partnership. My career spans decades of launching, scaling, and revitalizing products for national retail shelves. As a trusted guide for founders and teams, I combine real-world expertise with mentorship—helping brands with lean marketing resources build momentum, confidence, and sustainable growth. I’m committed to making your journey to retail success achievable and rewarding.