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“I'm like, there just has to be a better way to help all of these women. And like, this is just everything that has happened. And we don't even know everything that's happening, right? These are just the messages people are telling us of what's happening. This is the impact. And I'm just so glad we took that risk many years ago”
In this powerful end-of-year episode of The Entreprenista Podcast, Stephanie and Courtney take you behind the scenes of their most transformational year yet. From selling their first company and navigating the emotional aftermath, to scaling a 3,000-member community and returning to work together full-time, this candid conversation is the ultimate real-life look at what it actually takes to build, grow, and reinvent a business you love.
They open up about the roller coaster of 2025—the highs, the lows, the identity shifts that come with letting go of a company, and the clarity that comes from starting fresh. You’ll hear how they restructured the Entreprenista ecosystem to support massive growth, the systems and tools powering their next chapter, and the intentional planning fueling their bold vision for 2026 and beyond.
What we talked about:
Reflections of the Year [4:36]
Always Recalibrating [14:37]
Community Success [32:51]
Founder’s Weekend [37:18]
Word of the Year [47:21]
Support Mollie in her Entreprenista journey, buy your favorite girl scout cookies today!
Tools We Love:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlayBe sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Guests
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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