HomePodcastBusiness Strategy

Dani Beckerman of Jars by Dani – From Sharing to Selling

CEO of Jars by Dani

December 17, 2018

Hosted by

Name

Highlights

  • How Dani started her company via her personal Instagram account
  • Starting a business on your own with no formal education
  • How Dani’s recipes and presentation have evolved since the beginning
  • The importance of collaboration and keeping ideas fresh
  • The way quickly escalating demand for Dani’s baking forced her to learn to scale her business up
  • Using Instagram as a way to network and find early employees
  • The process of developing a way to sell to customers, from hand delivering to selling via a dedicated web store nationwide
  • Turning a chance meeting into a relationship with the fashion industry
  • The importance of personal-based branding
  • Developing sales and the decision to focus on DTC instead of brick and mortar sales
  • Doing PR without an agency
  • Learning to handle the holiday season rush
  • Dani’s transition from being a sole proprietor to building and managing a growing business
  • Keeping employees and collaborators close and nurturing a family environment
  • Navigating the process of acquiring investors
  • And, a One Minute Brainstorm for the next big idea for Jars by Dani!

The Latest

Stop Only Showing Up When Something's on Fire

Your quietest clients may seem happy, but they're often already halfway out the door. Here's how building a simple communication rhythm helps you get ahead of churn instead of always reacting to it.

Business Strategy
Read
Date
Type
Category 2
Category 3
Life & Wellness
Listen
Date
Type
Category 2
Category 3
Marketing
Learn more
Date
Type
Category 2
Category 3