A desserts-in-a-jar business so successful that major fashion events have made them a must, and actually started on Instagram by a 22 year-old founder without a formal business education who just wanted to share her love for baking…Dani Beckerman, Founder/CEO of Jars by Dani (layers of decadent desserts delivered in a simple fashion: a Masonjar), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:
Hosts
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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Highlights
- How Dani started her company via her personal Instagram account
- Starting a business on your own with no formal education
- How Dani’s recipes and presentation have evolved since the beginning
- The importance of collaboration and keeping ideas fresh
- The way quickly escalating demand for Dani’s baking forced her to learn to scale her business up
- Using Instagram as a way to network and find early employees
- The process of developing a way to sell to customers, from hand delivering to selling via a dedicated web store nationwide
- Turning a chance meeting into a relationship with the fashion industry
- The importance of personal-based branding
- Developing sales and the decision to focus on DTC instead of brick and mortar sales
- Doing PR without an agency
- Learning to handle the holiday season rush
- Dani’s transition from being a sole proprietor to building and managing a growing business
- Keeping employees and collaborators close and nurturing a family environment
- Navigating the process of acquiring investors
- And, a One Minute Brainstorm for the next big idea for Jars by Dani!



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