“If you're already going through health issues and hormonal changes, I don't want you to have to, you know, dip into savings to do this for yourself. I really wanted it to be accessible”
What if your hardest battles became the blueprint for your greatest impact? For Demi Schweers, a former teacher turned Entreprenista, that’s exactly what happened. After being diagnosed with MS in 2020—followed by infertility, pregnancy loss, IVF, and a PCOS diagnosis—Demi began sharing her story online simply to find support. What she built instead was a global community of women who saw themselves in her vulnerability.That community became the catalyst for Iris, a women’s wellness brand redefining what it means to hydrate with intention. Rooted in empathy, science, and lived experience, Iris was born from Demi’s late-night symptom flares, early-morning product testing, and a deep desire to make hormonal and gut health more accessible. Co-founded with another female founder, Iris is a testament to what can happen when storytelling, purpose, and community collide.
What we talked about:
Early Jobs and Giving Back [2:58]
The Diagnosis [5:41]
The Partnership [12:06]
Marketing for Iris [18:48]
Trends on Social Media [23:29]
Connect with Demi:
Website
YouTube
Resources Mentioned:
Klayvio
Euka
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Guests
Demi Schweers
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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