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“If you're already going through health issues and hormonal changes, I don't want you to have to, you know, dip into savings to do this for yourself. I really wanted it to be accessible”
What if your hardest battles became the blueprint for your greatest impact? For Demi Schweers, a former teacher turned Entreprenista, that’s exactly what happened. After being diagnosed with MS in 2020—followed by infertility, pregnancy loss, IVF, and a PCOS diagnosis—Demi began sharing her story online simply to find support. What she built instead was a global community of women who saw themselves in her vulnerability.That community became the catalyst for Iris, a women’s wellness brand redefining what it means to hydrate with intention. Rooted in empathy, science, and lived experience, Iris was born from Demi’s late-night symptom flares, early-morning product testing, and a deep desire to make hormonal and gut health more accessible. Co-founded with another female founder, Iris is a testament to what can happen when storytelling, purpose, and community collide.
What we talked about:
Early Jobs and Giving Back [2:58]
The Diagnosis [5:41]
The Partnership [12:06]
Marketing for Iris [18:48]
Trends on Social Media [23:29]
Connect with Demi:
Website
YouTube
Resources Mentioned:
Klayvio
Euka
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session.
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Guests
Demi Schweers
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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