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Success as an Entreprenista involves innovation, taking big risks, and thinking outside the box. In the case of Gwen Whiting, co-founder of The Laundress, a successful line of eco-friendly laundry and home products, it’s all of these. Inspired with an idea while working in the fashion industry at Ralph Lauren and trying to maintain her wardrobe while using the local laundromat, Gwen teamed up with her friend who had a complimentary skillset to create a solution. Gwen joins Socialfy co-founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success including how Gwen and her partner found money early on, from business loans to throwing for-profit parties, launching an e-commerce website over 15 years ago when Amazon was still a bookseller, the challenges of building an ecommerce brand and generating buzz in the pre-social media era, how The Laundress got ahead of the market in creating detergents free of petroleum products (long before the trend of green eco-friendly products,) why the co-founders made a risky decision to fund the business by amassing considerable credit card debt rather than taking VC money, the process of selling the brand to Unilever, and why having the right lawyer and a team behind you during such a pivotal time mattered so much. Plus, a surprise!
Guests
Gwen Whiting
Co-Founder of The Laundress
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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