“Whenever we see someone doing something that we admire, we have to understand there is a whole village behind them whose like supporting them.”
On this episode of Startups in Stilettos, host Carlyn Bushman sits down with Samantha Moonsammy, founder and CEO of Lucky Book Publishing, to explore the power of storytelling and how entrepreneurs can turn their experiences, expertise, and ideas into books that build credibility, grow their businesses, and create lasting impact.
With more than 20 years of experience in storytelling and media, Samantha shares her journey from government communications and event planning to building a publishing company dedicated to helping entrepreneurs, especially women, bring their stories to life. She breaks down how to uncover the book that's already inside you, why you don't need endless free time to become an author, and how a simple system can help you write a book in just 14 days.
What We Talked About:
The Career Moments That Led to Publishing [2:15]
Writing a Book After Becoming a Mother [8:58]
Finding the Story You Don't Realize You Have [12:47]
Why Some Books Keep Selling [20:13]
The First Step to Writing Your Book [31:36]
Connect with Samantha:
@samanthamoonsammy on Instagram
Samantha Moonsammy on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
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Guests
Samantha Moonsammy
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
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