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The Most Expensive Line Item in Your Business Isn’t on Your P&L
“So that's what gets me up in the morning. I love working with people and seeing them transform.”
In this episode of Startups in Stilettos, host Carlyn Bushman sits down with Joy Errico, founder of Maven Row Communications and former Fortune 200 communications executive, to discuss the leap from corporate leadership to entrepreneurship and why executive presence has never been more important.
After more than 25 years leading communications for iconic brands like Staples, Macy's, Bic, and Rite Aid, Joy shares how she built a business helping founders and executives align their image, messaging, and delivery to create authentic, confidence-driven personal brands. She explains why expertise alone isn't enough, how first impressions shape credibility, and why investing in yourself may be the highest-return investment you'll ever make.
What We Talked About:
From Corporate Leadership to Entrepreneurship [2:14]
Building a Business Around Purpose [6:42]
Personal Branding in the Age of AI [15:01]
Why Founders Must Invest in Themselves [25:16]
Growing Maven Row Communications [31:55]
Connect with Joy:
@joyerrico20 on Instagram
Joy Errico on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
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Guests
Joy Errico
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Join 2,000+ supportive, ambitious founders in the
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We Made the Inc. 5000 List Again, and This Win Belongs to Every Entreprenista
For the second year in a row, Entreprenista Media earned a spot on the Inc. 5000, a milestone powered by our community of ambitious women founders.
