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It’s hard enough making sure your children are fed, without having to choose between making their baby food from scratch or feed them highly-processed jars and pouches from the store. Lisa Barnett knew there just had to be a better solution, and co-founded Little Spoon, a brand built for the modern parent that is rethinking the sleepy industry of highly processed, unhealthy baby food by delivering high quality, fresh baby food right to your door. This runaway hit of a 15 person business that launched nationwide just a little over 2 years ago comes down to listening to what people want and need, getting to them, and pursuing a mission to make people feel well. After all, many Entreprenistas are also Mamaprenistas. Lisa joins Socialfly Co-founder Stephanie Cartin for a conversation about her journey to success and building her company from the ground up, including: how a beta launch created loyalists, how Youtube showed the magnitude of impact that social media can provide for a community of consumers; why Little Spoon can contribute meaningfully to a child’s development experience; why Lisa cares so much about Little Spoon’s mission despite not being a parent; how Little Spoon built a remarkable board of advisors; why many startups die of indigestion rather than starvation; and, the resource Lisa is very proud of that helps parents know if what’s happening with their child is normal. Plus, a surprise!
Guests
Lisa Barnett
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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