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“...I have been able to scale multiple businesses off of organic social media reach alone. No email marketing, no paid ads. Literally just organic reach. And word of mouth. And I mean, I think that speaks volumes to it.”
In this inspiring episode of Startups in Stilettos, we sit down with Entreprenista League member and Powerhouse Latina founder Nicole Leone—the dynamic force behind El Leone Virtual Assistance, a boutique executive support agency trusted by heart-led brands, boutique law firms, and scrappy scaling founders.Nicole takes us behind the scenes of her journey from “ex-corporate baddie” to self-made, bootstrapped entrepreneur. She opens up about the moments that pushed her out of corporate America, the lash business she built in her living room that gave her the freedom to leap, and how she transformed the very traits she was once criticized for—empathy, emotional intelligence, and connection—into her entrepreneurial superpowers.
What we talked about:
Starting the Virtual Assistant [3:15]
A Super Side Hustle [8:21]
Planning Online Content [12:20]
Using Social Media [15:27]
Being in the Right Alignment [19:51]
Connect with Nicole:
Website
@lleon.va or @thenicoleleon on Instagram
Nicole Leon on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
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Guests
Nicole Leon
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
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