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“The power of e-commerce and the power of the small businesses is now, and not just in the hands of the bigger companies, so go for it and make it happen.” - Jordan Engelhardt
In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand disrupting the beverage industry with guilt-free ways to enjoy a variety of classic cocktails, barista-style coffee creations, flavored waters, and so much more. With a knack for spotting a niche in the crowded cocktail mixer market, Jordan's journey from real estate appraiser to entrepreneurial powerhouse is nothing short of inspiring. Jordan walks us through her incredible transformation during the housing market downturn, where her quest for a healthier margarita sparked a business idea that would soon revolutionize the beverage industry. With just limes and determination, she embarked on a path that led from concept to reality in just 18 months—thanks to her mother’s unwavering support and a pivotal $5,000 loan. Discover how Jordan hustled tirelessly, pitching her innovative mixes to bars and liquor stores, navigating through initial rejections, and seizing an opportunity that catapulted Skinny Mixes into the limelight at Bed Bath & Beyond. This episode isn’t just about the triumphs; it’s a masterclass in the entrepreneurial spirit, highlighting the power of customer feedback, strategic networking, and the art of starting small to make it big in the retail world. Skinny Mixes is now a testament to female-led innovation, offering delicious, better-for-you beverage options that cater to health-conscious cocktail lovers worldwide. Whether you’re an entrepreneur, a retailer, or anyone with a product-based business, this conversation with Jordan is loaded with gems on market research, engaging customers, and crafting products that truly stand out on shelves.
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Guests
Jordan Engelhardt
President of Skinny Mixes LLC
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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