**Accelerate Your Path to Retail with Strategy, Support, and Community**

If your goal is to see your product on shelves at Target, Walgreens, or Walmart, but you need expert guidance on what to do and when, you’re in the right place.

ACCEPTING APPLICATIONS THROUGH JULY 31st

Introducing the Retail Ready Power Group

A free 8-week experience for women-led CPG brands ready to break into national retail. With high-touch, expert mentorship, tailored resources, and a vetted community. Members of the group will get access to the step-by-step blueprint for scaling your retail presence without wasting time or money, in a very intimate group setting of 15 founders or under.

Want to See your Product on Store Shelves?

This experience is fully sponsored by Gimme Beauty as part of their Unlocking Potential initiative, a social impact commitment to supporting 100,000 women through education, mentorship, and entrepreneurship. Built on the belief that when you equip women with the right tools and support, the impact ripples far beyond business.

This Power Group is perfect for if you...
- Are already generating consistent product sales and are ready to scale into retail
- Have a physical product that’s designed for wide appeal and shelf visibility
- Want expert insight into the process of expanding into national retail
- Are energized by collaboration, clarity, and a supportive founder-led cohort
- You’re committed to attending 8-live virtual sessions beginning in September 2025

Backed by one of the fastest-scaling CPG brands in the country, this program combines strategic mentorship, operational insight, and real-world preparation.

Your 8 week journey

Week One
Introductions & Taking Stock
Assessment of mission, vision, values, cost structures, financial metrics, and cash flow to ensure sustainable profits.
Week Two
Sourcing, Formulation, & Packaging Strategies
Understanding compliance, quality control, sustainability, vendors, scaling production, and import/export regulations to optimize your supply chain
Week Three
Sales Channels
Explore pricing strategies, distribution planning, trade shows, partnerships, and planning for long-term scalability.
Week Four
Brand Storytelling
Refine your most compelling brand story, optimize your website and content marketing strategy to best position your for retail.
Week Five
Leveraging Community
Engaging influencers, ambassadors, and brand advocates to boost organic growth, along with educational marketing strategies.
Week Six
Funding & Advisory Board
Navigating investor pitch meetings, economic downturns, and market shifts. Building contingency plans and capitalizing on emerging opportunities.
Week Seven
Implementing the Right Tech Stack
How to optimize and automate the management of your inventory and data. Plus, cybersecurity and legal considerations.
Week Eight
Streamlining Your Sales Process
Perfecting your sales pitch and storytelling. Managing relationships with retailers and distributors.

In case we haven’t met before

I’m Jeff Durham

Hi, I’m Jeff, co-founder and CEO of Gimme Beauty and Durham Brands. Over the past decade, I’ve helped scale our flagship brand into more than 23,000 retail locations across the U.S., including Target, Ulta, Walmart, CVS, and Walgreens.

What started with a handful of SKUs grew into a household brand by staying focused on connection, consistency, and building a product people genuinely love.

But for me, it’s always been about more than revenue or shelf space. I’ve seen too many brilliant founders, especially women, hit walls — not because they weren’t talented, but because they didn’t have access. Access to networks, to funding, to mentors who understand what it really takes to scale a CPG brand.

That’s why I created the CPGX Forum over 11 years ago to bring together leaders across our industry and help each other go further, faster. And it’s why I’m so excited to be supporting this Power Group.

As a husband and girl dad, I care deeply about helping women step into their full power. The drive, the resilience, and the innovation I see in women founders inspires me every day. I believe in creating spaces where women are not just included, but championed.

This Power Group is more than a series of Zoom calls. It’s a hands-on, connected, founder-first experience where you’ll get the real strategies, relationships, and momentum to grow without wasting time trying to figure it all out alone.

If you’re ready to take that next big step, I’d be honored to support you.

-Jeff Durham

Still have questions?

Your FAQs…Answered!

Is there any cost to participate?

No. If you are a member of the Entreprenista League and get accepted into this intimate Power Group of 15 people or under, the program is free, thanks to Gimme Beauty’s partnership. It’s part of their commitment to amplifying women-led businesses. However, if you are not yet a member of the Entreprenista League and you are selected, you will be required to first purchase a membership to accept your spot.

Do I need to be a member of the Entreprenista League?

While you do not need to be a member of the Entreprenista League to apply for this opportunity, all accepted applicants must be part of the Entreprenista League. If you're not already a member, we encourage you to book a call with one of our member success advisors so they can walk you through the easy process of joining.

I’ve already pitched retailers before. Will I still benefit?

Absolutely. You’ll learn how to refine your pitch, close gaps in your positioning, and develop stronger relationships with buyers and distributors.

When will the sessions take place?

The 90 minute sessions will take place weekly over Zoom starting the first week of September and go through the end of October. Details on the day of the week and time of day are coming soon.

What if I can’t attend all the sessions live?

Live participation is required. We understand that life happens and conflicts arise. All sessions will be recorded and shared along with notes and decks. We encourage you to do your best to be available for all 8 sessions to get the most out of the program and to ensure a good experience for the whole group.

What is the deadline to apply?

Thursday July 31st at 11:59 PM EST

What is the application process?

To apply to be considered for one of the very limited spots of 15 or under in this special Power Group, you will need to fill out this application to share more with us about your business, the current state of your production, and your goals for wanting to join the group. The deadline to submit your application is Thursday, July 31st. Everyone who applies will be notified if they were selected or not within the 2 weeks following the application deadline.