The Secret to Selling High-Ticket in a Slow Economy

The #1 Sales Call Killer Isn’t Your Offer. It’s How You Say Your Price.

You can have the most life-changing, soul-aligned, brilliantly designed offer on the planet… and still lose the sale in 5 seconds flat.

Because the moment you say your price, your energy does all the talking.

If you’re projecting hesitation, fear, or even just that tiny flicker of “Will they think this is too much?” … your prospect feels it. It’s subtle, but powerful. The tone in your voice shifts. You pause a little too long. Your breath tightens. And even if the number is right, the vibe is off.

And in today’s economy? That moment matters even more.

Consumers are still buying. But they’re not buying what feels like a luxury. They’re buying what feels necessary. Urgent. Personal. Trustworthy.

And nothing kills trust faster than shaky pricing energy.

I know this because I’ve been there.

I remember one sales call in 2020. This was before we had the Clarity Playbooks and all the tools we use now. I had a lead on Zoom, camera on, super warm and excited. 

She said, “This sounds amazing. What’s the price?”

I smiled confidently... and then I froze.

My brain started spinning: Is this the right time to say it? Will she think it’s too much? Should I justify it first?

What came out of my mouth was a half-apologetic sentence that ended in an awkward laugh. She didn’t say no right away. But I could feel her energy shift the second I said the number. We both knew what had just happened. I had unintentionally talked her out of it without even meaning to.

That was the moment I realized: pricing confidence isn’t just a skill. It’s a muscle. And most women entrepreneurs haven’t been taught how to build it.

When I finally got confident about saying the price, my close rate doubled. Since then, I’ve taken over 2,000 sales calls and sold over $5,000,000 in high ticket offers.

What I want you to know…
You don’t need months of mindset work to get more confident on your sales calls.

You need clarity.

And you can get it in about 2 minutes… with AI.

Here’s the real issue:

When we feel wobbly about our pricing, it’s not usually because the price is “too high.”

It’s because we haven’t taken the time to fully see the value ourselves. Not just the deliverables. But the emotional, relational, and energetic return on investment that your clients walk away with.

You’re not selling a coaching package.

You’re selling the moment they look in the mirror and finally feel proud of who they’re becoming.

You’re not selling a business strategy.

You’re selling clarity, direction, and the ability to sleep through the night without stressing about how to find their next client.

That’s value. And that value has weight… even in dollars.

‍A Simple Way to Find Your Pricing Confidence (In Under 2 Minutes)

Forget trying to piece it all together on your own. We built a custom AI tool just for this.

It’s called the Premium Pricing GPT, and it’s designed to help you see the full value of your offer… clearly, tangibly, and in dollars.

All you do is go to the link above and click the button in the middle of the screen that says “Maximize My Value!”

The GPT will guide you through a few short questions about your offer.

Then? It does the magic for you.

In seconds, you’ll see:

• Your #1 most profitable transformation (the one you should lead with)
  
  
• A full pricing analysis that quantifies every layer of your offer: financial, emotional, relational, energetic, and more.
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Then read the list back to yourself out loud.

And notice how your energy shifts.

When you see your offer broken down with that much precision, detail, and depth... it’s almost impossible not to believe in it. You remember just how much you’re actually delivering. You stop trying to justify your price. You start owning it.

Because now you know.

Why This Works (and Why It Matters Right Now)

Here’s what most people don’t realize: the energy of a sales call peaks right before the price.

If your prospect is emotionally invested in your offer, they’re already feeling nervous. They want to say yes. But their nervous system is bracing for impact.

That’s why your job isn’t just to say the number. It’s to hold the energy of that number.

And when you say it from a place of grounded, calm clarity, they feel safe saying yes.

Not because you convinced them.

But because you are so rooted in the value, they trust the value too.

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Sales in 2025 aren’t about pressure. They’re about presence.

The good news? You can build that presence. You can practice. You can get clearer. You can use AI to help you articulate what’s always been true about your offer… that it changes lives.

So before your next call, try it.

Let AI show you what your conscious brain keeps forgetting:

Your offer is worth every dollar.
Your client already wants what you have.
And your calm confidence is the close.

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Try the Premium Pricing GPT and let us know how it goes.

We’d love to hear what came up for you after using it. What surprised you, what shifted, and how it felt to finally see the true value of your offer in black and white. Tell us everything. Email us at hi@clarityplaybooks.com. We’re listening.