Trixie Leuck’s House of Sibol Builds Leaders Who Last

“Decisions wait for their approval. Managers hesitate to take ownership.” Trixie Leuck has watched that pattern play out in salons, spas, cafés, restaurants, and boutiques, where owners built something real and hired good people, and the business still bends around them. A company can only grow so far when every decision lands on one desk.

Trixie Leuck is the founder and lead consultant of House of Sibol, a leadership and operations consultancy based in Phoenix, Arizona. She works with owners of growing retail and service businesses, developing their leaders, strengthening their operations, and building teams that can run the business with confidence. A member of the Entreprenista League, Trixie launched House of Sibol in 2026 as its sole founder, and it draws on 27 years of leading people.

“I want to be the partner who rolls up her sleeves, works alongside the people doing the work, and helps build something that lasts.”

Her path from corporate regional leadership to the floor of a busy café came down to one belief about where change really happens.

Twenty-seven years of learning how teams work

Trixie spent 27 years with an iconic global brand, building her career from frontline operations to leading large portfolios of businesses, regional leadership, talent development, and executive coaching across the western U.S. She led through growth, organizational change, and difficult decisions, and she worked with everyone from first-time managers to senior executives.

After a corporate career and a first business of her own, Hello Duchess, she saw how rarely owners get the leadership support larger organizations invest in. She is also certified in Kaizen and neurocoaching, which shaped how she approaches continuous improvement and lasting change. “I understand that creating better systems is only part of the equation,” she says. “You also have to understand how people think, respond, and adapt.”

Getting inside the business

Trixie believes you have to get inside a business to understand how it runs. She spends time on site, observing how teams communicate, how managers lead, where decisions get stuck, and what happens when things do not go to plan.

“I’ve learned that what people say is happening and what actually happens during a busy afternoon can be two very different things,” she says.

From there she works shoulder to shoulder with owners and their leaders to put changes into practice. That can mean navigating difficult conversations, developing managers, setting up accountability, and building the everyday operating rhythms that keep a business moving.

Double the team and double the revenue

One client came to her with a successful, growing business and no clear sense of what was driving it. The owner did not have a strong grip on the numbers, hiring was reactive, and employees worked as individuals more than as a team. With few systems in place, every departure meant starting over.

Together, they focused on what was really happening inside the business. They created clearer operating systems, built more intentional hiring practices, and developed a team that worked together. Through that partnership, the client doubled both their workforce and their revenue.

For Trixie, this is what meaningful growth looks like. “It’s building a business that understands how it got there and has the people and systems to keep moving forward,” she says.

Other clients have grown revenue and sold their businesses. The moment that stays with her most was when a client became emotional after a big win and could see the changes in her own leadership that had made it possible. “That’s when I knew this work was doing exactly what I hoped it would,” Trixie says.

Unlearning the corporate pace

Her hardest adjustment had little to do with clients. For decades, Trixie lived in airports, hotels, and meetings, leading teams across different markets. Working mostly from home as a founder turned out to be a much bigger shift than she expected.

“I’ve had to learn that being productive doesn’t always mean being busy, and that slowing down doesn’t mean I’m losing momentum,” she says. Jennifer DiMotta writes about this transition in what no one tells you about going from corporate executive to founder, and Trixie is living her own version of it.

She is building with intention now, making space to think and being more patient with herself. “Ironically, I’m learning to practice some of the same principles I help other business owners build into their own businesses.”

Leadership you can walk through

House of Sibol is preparing to launch a new suite of consulting offers built to meet owners at different stages of growth, from finding what is holding a team back to building the leadership and operational structure needed to move forward.

Trixie is also in the early stages of something she is especially excited about, an immersive leadership experience inspired by art exhibits and interactive installations. “I want to take leadership development beyond the traditional workshop and create an experience where people can explore what it means to lead through their senses, interactions, and shared experiences,” she says. She also plans to grow partnerships with founders, businesses, and creative minds who share her passion for people and community.

Leave people better than you found them

That motto runs through every engagement. “Whether I’m leading a team, working with a client, or meeting someone for the first time, I want people to feel seen, heard, and genuinely supported,” she says.

Her advice for founders follows the same thread. “Don’t wait until you have everything figured out to begin. You can have decades of experience and still find yourself learning something entirely new.”

You can learn more about Trixie and her consulting work at houseofsibol.com.

Trixie’s story is a reminder that a business grows strongest when the people inside it are ready to lead. The Entreprenista League surrounds you with women founders who share what they have learned about building teams, developing leaders, and growing with intention. Learn more about the Entreprenista League right here.