How Urvi Shah Built Inner Serenity Life Coaching to Help Mothers Find Calm in Their Nervous Systems

Meet Urvi Shah, founder of Inner Serenity Life Coaching, a coaching practice helping women on their motherhood journey find calm in their nervous systems and a place of safety and balance to move through daily life with more ease. A Certified Spiritual Coach and Healer, author, and speaker on conscious motherhood, Urvi spent years in management consulting and in leadership and team coaching before her own experience of motherhood made the gap in support for women impossible to ignore.

She launched Inner Serenity Life Coaching at the start of the pandemic, without a polished marketing plan but with the pull of what she calls a soul calling, hard not to follow. As a new mom she kept noticing how scattered the resources really were, and how often the women who needed them most were too overwhelmed to go searching. Her work blends coaching with spiritual and mindfulness practices to meet women exactly there, across fertility, pregnancy, postpartum, and perimenopause, before they lose themselves in the noise.

Please share a brief introduction and your business:

I am a mom of a toddler and through my own motherhood journey I realized how scattered things are in the system. A lot of the resources I was looking for felt like I could never find them or I was too overwhelmed to even reach out. I work with women on their own motherhood journey - helping them find a calmness in their nervous systems, a place of safety and balance so that they can navigate everyday life with ease and joy. I blend coaching and spiritual / mindfulness practices in sessions. I am also an author and speaker on conscious motherhood.

Do you have a co-founder?

No

Are you a mamaprenista?

Yes, balance is key. Also prioritizing on a weekly basis helps to stay on top of what needs to get done.

Take us back to when you launched? What was your marketing strategy?

I started my business at the start of the pandemic - I had no idea how I was going to market any of it online and was overwhelmed.

Did you always know you wanted to be an entrepreneur?

No, not at all.

What accomplishments are you the most proud of to date in your business?

Writing and publishing a book!

What is one thing you wish you had known when you started your Entreprenista journey?

To take it slow.

When hiring, what is your go-to interview question?

Who are you at the core and how do you share your gifts?

What did you do before starting your own business?

I have worked in management consulting for many years and in leadership and team coaching

What made you take the leap to start your own business?

My soul calling - it was hard not to follow

Do you have any recent wins?

Being featured in NJ Voyager as an upcoming small business

What’s one app on your phone that you cannot live without?

Insight Timer - I use it for meditation, breathwork and the sounds are amazing.

Who are your customers?

Women on their motherhood journey - either fertility, pregnancy or postpartum, perimenopause

What’s your top productivity tip?

Have a way to organize and prioritize your tasks.

What’s your favorite business tool?

Trello - helps me keep a prioritized list of what needs to get done

What’s your approach to work-life balance?

To intentionally work every day - days that feel heavy, I take a break and rest.

How do you avoid burn-out?

REST!

What advice do you have for aspiring Entreprenistas?

Don’t give up and always be who you really are!

Urvi’s story is a reminder that some of the most meaningful businesses begin not with a plan but with a calling a founder could not quite set down, and that the work of helping women regulate and return to themselves is never small. We are so excited to have her in the Entreprenista community and cannot wait to watch Inner Serenity Life Coaching continue to grow.

Want to connect with founders like Urvi? Visit Entreprenista League to explore our community and discover more stories of women building businesses that truly matter.