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Liz is the Founder and CEO of Cool Fire Inc, a digital platform engineering firm serving businesses where the website or application isn't a marketing checkbox but the engine their operation runs on. Since 2005, her team has navigated every major shift along the way. Mobile. The CMS wars. The move to cloud. And now AI. Cool Fire is still standing and still shipping, which is rare in an industry that reinvents itself every few years.
With a BS in Computer Science, she leads a senior engineering team serving businesses from growing startups to large enterprises through complex builds, migrations, integrations, multilingual projects, and custom development.
Cool Fire was built around the belief that businesses, given the right platform and the right team, consistently become more than they set out to be. Watching that happen for clients is the reward.
Her writing makes the complex world of digital platforms and AI approachable, turning technical decisions into practical guidance that helps business owners move forward with clarity and confidence. The proud mom of four grown children and a grandmother, Liz lives in Florida with her husband Joe, Cool Fire's CTO, their two very large dogs, and four kitty cats. She is happiest on the water or off on a new adventure.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.