“Understanding through growth, how to have that balance, and to be yourself has been a really big learning for me as an entrepreneur.”
Allison Ellsworth is the co-founder and chief brand officer of Poppi, a revolutionary soda brand that you've probably seen in every store. Allison created Poppi in her kitchen by combining apple cider vinegar with refreshing flavors. After gaining national attention on Shark Tank and then rebranding, Allison has propelled Poppi to become a top-selling beverage. Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs. Tune in and hear how Allison's health journey inspired Poppi's creation, trying to achieve work-life balance, and the importance of authentic social media content.
We talked about:
- The Shark Tank experience (05:33)
- Creating a stronger brand through rebranding (08:42)
- Going viral on TikTok and social media (11:00)
- Building a strong community and culture (20:03)
- Finding work-life balance (24:56)
Connect with Allison:
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Guests
Allison Ellsworth
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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