Social media can be a powerful tool for developing products. Just ask Wander Beauty co-founders Divya Gugnani and Lindsay Ellingson -- the first travel-inspired, cruelty-free luxury color cosmetics experience! Divya and Lindsay join Socialfly Co-founder Courtney Spritzer for a conversation about building their company and their journey to success, along with a surprise and a brainstorm.In this episode:
Guests
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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Highlights
- Taking beauty with you
- The importance of a compass
- How their first cosmetics shade was inspired by a sunset
- Why product development can take so long
- Thinking big, and understanding what women want
- How a co-founder’s modeling experience gave the executive team a tactile intuition
- Why building the right team has been so crucial to success and being choosy and slow to hire has paid off
- The importance of resilience to survive beyond difficult challenges
- How Divya and Lindsay pushed past a tough moment in the company
- Creating a culture of meritocracy, and why they adopted an open floor plan
- Meeting and partnering with people via social media
- And ----the concept of teach, learn, and inspire