.avif)
Growth. It’s a part of every Entreprenista’s journey. For founder Eliza Blank, it’s at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right to your door, is a rising star of startups, innovating the not-so-new basic premise of having a plant in your home or office. Eliza joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, describes her journey to success including her breakup with a business partner, the complex logistics of shipping countless houseplants virtually everywhere, why a board of advisors holding you accountable as a solo founder is important, how running a business prepared Eliza for motherhood, growing as a person in her time as a business, and how your plant just may be a reflection of your life. Plus, a surprise!
Guests
Eliza Blank
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Turning Wellness Insights Into Intentional Health Goals for Sustainable Habits
Learn how to build sustainable health habits through thoughtful planning, SMART goals, and realistic behavior changes that align with your lifestyle.
