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Embracing a DIY Approach to Marketing & PR with Leeanna Gantt of TookTake

CEO of TookTake

March 4, 2022

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Highlights

  • What inspired Leeanna to start the TookTake business
  • The first steps Leeanna took to transition TookTake from a business idea to a business startup
  • Getting comfortable with being uncomfortable and pushing yourself out of your comfort zone
  • Managing your expectations and how Leeanna prepared to launch her company
  • Using grassroots marketing strategies to promote your new business
  • Creating a brand story that is relatable to your customers
  • Why Leeanna chose a DIY approach to marketing and PR
  • Pivoting from selling wholesale products to direct-to-consumer sales
  • The strategy Leeanna used to approach wholesale buyers
  • How Leeanna’s products and packaging have evolved since launching her company
  • Protecting your intellectual property and applying for a patent
  • The best ways to to pitch your story and product ideas to journalists
  • Tips for honing your story and message
  • What’s next for TookTake

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