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“We didn't learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you're lacking this other part, it's never going to work.”
Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra’s interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor’s degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom.
Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more!
What we talk about:
- The inspiration behind Alejandra’s business (2:49)
- What many people who work in finance struggle with (8:19)
- The “Money Story” of one of Alejandra’s clients (15:06)
- How potential clients can engage with Alejandra (21:56)
Connect with Alejandra:
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Guests
Alejandra Rojas
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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