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Gina Bartasi of Kindbody – Putting the “Women” in Women’s Health

December 10, 2018

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Highlights

  • From former patient to disruptor in the space, having passion for change
  • From building Fertility Authority 10 years ago, to recently launching Kindbody, what has changed in the healthcare space? The answer, not much…
  • Seeking transparency and truth with Kindbody; only 3 things matter in healthcare – patient outcome, patient experience, and cost
  • Shifting into services to positively affect change with the women’s health and fertility space
  • Gina’s first business in Atlanta; the Leader Publishing Group – knowing when to pivot and moving to NYC
  • Finding ways to listen to your audience and meet their needs and wants
  • Not fearing change and getting ahead of it
  • Finding ways to remove costs from the system, not adding costs to the system – bringing reproductive endocrinologists and OBGYNs on staff at Kindbody
  • The genesis of Kindbody; creating better health for women, all services under one roof
  • The broken healthcare system and the roadblocks in place by insurance companies like Aetna
  • IVF vs IUI
  • Finding ways to speak to women in their 20s to educate them about the issues they may face in their 30s
  • How to create parody in space, the disadvantages women face in the work force
  • Creating options for women, “I wish I knew then what I know today.”
  • The reality of costs for egg freezing, how can we make it affordable and available for everyone
  • When are you the most fertile and when can you expect to see declines?
  • Testing women with their new pop up mobile experience: 20% of women tested have diminishing ovarian reserve – they key is education, not fear, and empowering women with knowledge
  • 80% of the time women prefer female doctors, and Kindbody’s efforts to accommodate that.
  • The launch of Kindbody; early business success is a product of a strong team
  • Seeing the success of mobile pop ups in other industries and bringing it to the women’s health space; bringing the van’s success to the west coast
  • Spreading the word on social media and women supporting women
  • How to build a strong brand, looking for adjacent brands to partner with and associate with
  • Removing the stigma associated with fertility and bringing it to the retail level.
  • Sharing a surprise with Gina
  • Dealing with criticism and stress in the spotlight; avoiding mistakes and learning from the past
  • How to be more patient, learning from people around you
  • Twins marrying twins
  • 60 second brainstorming session with Gina
  • Understanding the needs of Kindbody as it continues to grow
  • What has surprised Gina most about the launch of Kindbody
  • Stephanie sharing her fertility journey on social media
  • What’s next for Kindbody?
  • The lessons learned from the raising capital
  • A special offer from Kindbody

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