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Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.
Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.
“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Be the Best Dressed on Zoom...and the Most Comfortable
Entreprenistas - it’s time to look professional and feel comfortable while working from home.
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Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
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To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Jennifer Aaronson
Founder of Martha Stewart & Marley Spoon
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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