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When Lee launched the beta for her event-planning business in January 2020, she couldn't have known just how big of a risk she was taking. In March 2020, it was clear that her company would have to pivot, Lee got to work turning these lemons into a wholesale supply worth of lemonade. Her secret? Well, she says focusing on the sheer excitement and thrill of being an entrepreneur building something from scratch carried her through any and all times of destabilizing uncertainty. What may have looked like the end for her business was really just the beginning of a major breakthrough.
Today, we sit down with Entreprenista 100 Award winner Lee Rubin, the CEO, and founder of Confetti, an online platform that empowers leaders to discover, plan, and book engaging team events. Confetti functions as an amazing tool used by organizations like Hubspot, Netflix, Linkedin, and Shopify. Lee shares with us her tips for finding a technical co-founder, how she managed to scale her business 600% during a pandemic, Lee’s invaluable advice on how to approach raising capital for your business, and so much more!
“As a female entrepreneur, investors get really into the nitty gritty of all the numbers, you have to have an answer to every question. You need to be prepared for everything and come out of every single conversation with an investor understanding which questions did they ask, and how do I perfect it a little bit better over time…but confidence, confidence, confidence. Confidence is the number one thing that's going to get somebody to write you a check.” - Lee Rubin
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Lee Rubin
Founder of Confetti
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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