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How Startup Founders Build Brand Recognition

December 19, 2023

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Highlights

  • Press strategies and leveraging platforms like Help A Reporter Out HARO  
  • Strategies for crafting pitches and balancing brevity with informative content 
  • Developing and maintaining relationships with media professionals 
  • The role of storytelling in PR 
  • Presenting a compelling narrative that aligns with the journalist’s audience and objective 
  • The stages of business brand development and determining when to invest in branding 
  • Personal Brand vs Business Brand 
  • Conducting a brand audit 
  • Misconceptions about PR 
  • Media features and brand partnerships / The importance of brand visibility 
  • Understanding the long-term nature of PR and learning to manage expectations about immediate results 
  • Tips on integrating PR efforts with key business milestones and seasons. 

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