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Kendra is a truly exceptional Entreprenista who firmly believes that two brains are always better than one and more can be accomplished together than alone. As a serial entrepreneur, venture capitalist, and podcast host of Business and The Beat, Kendra has focused her career on providing community and education for Black founders building lifestyle, beauty, and wellness businesses. As a pioneer in the digital media space, Kendra has been named one of Essence Magazines' “17 Inspiring Black Executives Redefining the Face of Beauty” and is one of only 100 Black women to raise over 1 million dollars in venture funding.
Today, we have the honor of sitting down with Kendra Bracken-Ferguson, founder and CEO of BrainTrust, an all-encompassing ecosystem of mentorship, education, and community that also provides social media, influencer marketing, and brand development for Black Beauty and Wellness Founders. She shares with us the game-changing advice she received from Ralph Lauren’s Chief of Staff and her own advice for creating successful business partnerships. Kendra also shares advice for founders that are currently raising capital, the litmus test she uses when she starts a new business, and so much more!
“Success doesn't mean that you have a billion-dollar company that you exit. There’s success in everything that we do every single day. And so we can't get caught up in what success looks like for another company” - Kendra Bracken-Ferguson
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week's takeaways from Entreprenista:
Our Favorite Quotes:
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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