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Let’s be honest: being a Mamaprenista is really two full time jobs. But for Joanna Parker, co-founder of Yumble (a weekly subscription service that delivers healthy, delicious fully-prepared meals specifically designed for kids), it’s the "mama" job that actually inspired the “prenista” in her. Trying to solve mealtime challenges with her own kids, Joanna had an idea to lighten the load of other mothers, sharing a post on Facebook with an offer to cook for others. Before she knew it, her family's kitchen was doing double duty as a test and production kitchen for the new business she started with her husband. Just three years later, the company has gone national, has a fast growing team and many customers, and big plans to expand mealtime to a happier place. Joanna joins Socialfly co-founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success, including: how Joanna learned the power of social media to test the market, the value of getting feedback from early adopters; why Yumble wasn’t the original name, and how the name was inspired by a story that never got made; why the decision to pause product deliveries for six months actually saved the company instead of destroying it; about the overlooked challenge of team management; how Joanna has found the fine line between managing and micromanaging; the distinction between ego and confidence; why one of most successful aspects of Yumble resulted from a scramble to fix a last minute problem; how Joanna the mom compares to Joanna the businessperson; why Joanna and family have committed to device-free weekends; and, the power of the "word of mom". Plus, a surprise!
Guests
Joanna Parker
Co-Founder of Yumble
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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