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Launching a Luxury Swimwear Brand During a Global Pandemic with Jamie Banks of Change of Scenery

Co-Founder of Fashion for a Cause

March 4, 2022

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Highlights

  • The inspiration behind the Change of Scenery brand
  • How Jamie identified her target audience and the problem she wanted her company to solve
  • Learning how to write a business plan
  • How Jamie found a business partner
  • The steps Jamie took to breathe life into her product idea
  • The challenges associated with trademarking your company
  • What a business naming contest is and how Jamie finally decided on a business name
  • The benefits of hiring a Go-To Market Specialist
  • Jamie’s biggest win since starting her company
  • The value of taking time to gather your thoughts before responding to PR questions
  • What’s next for Change of Scenery

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