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Launching a Timeless Luxury Candle Brand with Cassity Brown of St. Brown & Co.

March 4, 2022

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Highlights

  • The inspiration behind launching St. Brown & Co
  • How growing up in an entrepreneurial family impacted her decision to launch her company and how her family responded to her desire to start a business
  • The trial and error phase of launching a startup candle company
  • The importance of being open to change and listening to your gut instincts as a startup founder
  • The day Cassity officially launched her company
  • Marketing techniques Cassity used to promote her new startup
  • Networking and working with wholesale suppliers and shop owners
  • Creating a wholesale deck for product-based entrepreneurs
  • Being fearless about asking questions
  • The importance of having a mentor
  • Connecting with and pitching to media publications for feature articles
  • What inspired Cassity to launch her consulting business and the three-part consulting method she uses when working with entrepreneurs

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