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“Cause anyone can speak and I think everyone should speak.You know go out there and find opportunities”
On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with Marta Spirk, professional singer turned TEDx speaker, bestselling author, and strategic speaking advisor for women entrepreneurs. Marta shares how her lifelong experience on stage—from singing and interpreting to speaking—ultimately led her to help women entrepreneurs find their voice, build their confidence, and become more visible.
Marta breaks down what separates a good presentation from a truly powerful thought-leadership talk, explaining why your goal shouldn't simply be to inform an audience, but to make them think differently and take action. She shares the key elements of an effective signature talk, including storytelling, vulnerability, specificity, audience connection, and a clear message that naturally leads people to want to learn more about you and your business.
What We Talked About:
From Singing to Speaking [1:52]
Showing Up Online with Confidence [7:12]
How to Build a Signature Talk [12:04]
Finding Your Signature Story [20:28]
How to Own the Stage [28:36]
Connect with Marta:
@martaspirk on Instagram
Marta Spirk on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
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Guests
Marta Spirk
Hosts
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
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