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“We have an opportunity to really step into that power of the purse. In five years, [women] are going to own two thirds of the wealth in this country.”
This week, Carlyn sits down with Natalie Benamou, founder of HerCsuite, a platform dedicated to elevating leaders and advance women in the second half of their careers.
Carlyn and Natalie talk about the need for women founders to connect and support one another, especially in today’s rapidly changing business landscape. Natalie shares the rapidly growing financial “power of the purse” and how women, as moms, caregivers, and partners, are the household decision-makers when it comes to spending.
Whether you’re a founder, leader, or simply looking to ignite your next chapter, this episode is for you. Tune in and learn how to shine your light bright—because the world truly needs you.
What we talked about:
Introducing Natalie and Her Passion for HerCsuite [2:40]
The Power of the Purse [6:14]
How to Leverage Your Community [22:30]
Final Thoughts and Call to Action [28:45]
Connect with Natalie:
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
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Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.
Guests
Natalie Benamou
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
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