.avif)
.avif)
“It was a gamechanger for me. It really opened the doors for what was coming next, and next was just my ambition to go on my own and build my own brand.”
On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with luxury real estate entrepreneur Natalie Sterling to explore her inspiring journey from building engineering to becoming a rising force in South Florida’s luxury real estate market. After moving from Cuba to Spain and eventually to the United States, Natalie built a career grounded in technical expertise, discipline, and an entrepreneurial drive to create opportunities without limits.
Natalie shares how her engineering and architecture background became a competitive advantage in real estate, allowing her to help clients see the potential in a property, understand renovations and construction, and make more informed decisions. She also opens up about the mentors who shaped her career, the importance of building relationships and referrals, and what it really takes to establish a personal brand in the luxury market.
What We Talked About:
From Cuba to Spain: An Engineering Foundation [2:15]
Mentorship and Building a Personal Brand [11:43]
Building a Team and Support System [18:22]
Advice for Aspiring Real Estate Agents [26:17]
Growing a South Florida Real Estate Brand [30:34]
Connect with Natalie:
@Nataliesterlingrealestate on Instagram
Natalie Sterling on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Guests
Natalie Sterling
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
The Lean Marketing Playbook: Boost Your Bottom Line Without Breaking the Bank
Real-world marketing solutions for time-strapped, budget-conscious owners.
Elizabeth Watson Helps Founders Recover Their Lost Energy
Automate Your Site with a 1-Month Free Trial
Kartra