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Revolutionizing the Feeding Industry with Lindsey Laurain of ezpz

March 18, 2022

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Highlights

  • Lindsey’s background and her beginnings as an Entreprenista
  • How long it took Lindsey to decide to quit her job and launch her business
  • The first steps Lindsey took toward turning her business idea into a product
  • How much money Lindsey invested in her products before launching a Kickstarter campaign
  • The initial production run for ezpz products and the process of doing a Kickstarter and other crowdfunding campaigns
  • Lindsey’s appearance on Shark Tank and what has surprised her about running ezpz
  • How the ezpz team has grown since its launch
  • The process of getting into retail
  • What Lindsey has learned from working with retailers
  • How Lindsey’s marketing strategies evolved over the years
  • Her advice on reaching the mom community

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