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“This is not what I want. The easiest way for me to get out of corporate because I was like, I'm going to start my business.”
In this episode of Startups in Stilettos, Ingrid Zapata-Read sits down with operations expert and founder of Behind the Screens, Tamara Muñoz, to unpack the realities of building a business that actually works behind the scenes. From her early days managing high-volume operations at global brands like Disney and Starbucks to becoming a sought-after fractional COO, Tamara shares how she helps founders eliminate bottlenecks, streamline systems, and scale sustainably.
As a first-generation Latina entrepreneur, Tamara brings a powerful perspective on hustle, leadership, and redefining success on your own terms. She dives into the hidden inefficiencies that keep founders stuck, how to know when your tools (and team) aren’t working for you, and why most CEOs are unknowingly the biggest bottleneck in their own business.
What We Talked About:
Starting Online [4:52]
Tools and Workflow [8:12]
Shiny Object Syndrome [13:56]
Knowing When to Leave [18:49]
Urgency vs Overworking [27:45]
Connect with Tamara:
@tamaramunozwhilden on Instagram
Tamara Munoz-Whilden on LinkedIn
Take Tamara’s bottleneck quiz
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Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
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Guests
Tamara Munoz-Whilden
Hosts
Ingrid Zapata Read
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
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