The Key to Creating A Truly Irresistible Product with Carmen Starks

Creative Director of Starks Candle Co

August 22, 2023

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Carmen is the perfect example of why we should always be careful what we wish for because you never know when the Universe is listening. In a passing moment of frustration at the dwindling lifespan of her go-to candles, she uttered the words “I bet I could make it better” under her breath. Recognizing her limitless potential, her husband gifted her candle supplies that Christmas with a note that read in part “Let me see you do it”. The rest was history.

In today’s episode, Carlyn sits down with inspiring Carmen Starks, Founder and Creative Director of Starks Candle Co., a premium candle company designed to create a lasting impression in commercial and residential spaces. Carmen shares with us why quality and sustainability are woven into the foundation of her company, how her business has become a team effort in her household, why other product-based businesses would greatly benefit from a subscription model, her secret to balancing out revenue levels from quarter to quarter, and so much more!

“Remember that anything that's for you won't miss you. Because sometimes we get so caught up in like making it to the top that you're not even enjoying the process.” - Carmen Starks

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Guests

Carmen Starks

Creative Director of Starks Candle Co

Hosts

Carlyn Bushman

Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.

Richelle Pena

Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.

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