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Transforming Passion into a Successful Fitness Brand with Rachel Katzman of P.volve

CEO of Cuv

March 10, 2022

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Highlights

  • How long it took Rachel to decide on selling Cuvée Beauty
  • The power of asking questions and Rachel’s learned lessons from the acquisition process
  • What the experience of selling her company was like
  • What P.volve is and how the company has grown
  • The world of functional movement and low-impact exercise
  • The inspiration behind P.volve and the first steps she took toward launching the company
  • The most exciting and challenging parts of growing a team
  • How Rachel has evolved as a leader over the years
  • Learning to outsource and delegate and Rachel’s day-to-day responsibilities at P.volve
  • The story behind P.volve’s reimagined brand
  • The process of rebranding
  • Testing influencer marketing, how macro-influencers benefitted P.volve, and working with niche influencers
  • How the P.volve team traversed through the COVID-19 pandemic
  • Rachel’s tips on keeping a team personally connected while working remotely
  • Her advice for Entreprenistas who are about to start their own company

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