How Amanda Maloney Built Abundant Transformations to Help Women Move from Burnout to Calm

Meet Amanda Maloney, founder of Abundant Transformations LLC, a mindset coaching practice helping women move out of overwhelm and burnout and into calm, clarity, and intentional living. A Certified Mindset Coach and the author of Mom Mindset Mastery: Igniting Your Superconscious Swagger, Amanda spent more than two decades in corporate life, much of it in a high-pressure project delivery role for an IT staffing firm, before the pandemic in 2020 sent her searching for a different way to meet the moment.

What she found was not another productivity system but an identity-level shift. A program called the Superconscious Recode changed how she thought, responded, and showed up, and she built Abundant Transformations around helping other women experience the same. She calls her method a mix of science and soul: neuroscience-backed mindset work paired with holistic practices, designed to change how women feel while they work, not just what they get done.

Please share a brief introduction and your business:

I’m the founder of Abundant Transformations LLC, a Certified Mindset Coach, and the author of Mom Mindset Mastery: Igniting Your Superconscious Swagger. I help women move out of overwhelm and burnout and into calm, clarity, and intentional living using the Magnetic Mind Method and Superconscious Recode technique, a powerful blend of neuroscience-backed mindset work and holistic practices that support both mindset and energy…what I like to call a mix of science and soul.

Are you a mamaprenista?

Yes… and it’s a whole experience. My best advice is to let go of the idea that you’re supposed to do everything perfectly in both roles at the same time. There will be seasons where your business needs more of you, and seasons where your family does. That’s normal. Also, kids don’t need a perfect mom… they need a present one. And sometimes that looks like closing the laptop and sometimes it looks like letting them see you build something meaningful.

Take us back to when you launched? What was your marketing strategy?

In the beginning my strategy was simple...show up and share. I started talking about my own experience, what I was learning, and the shifts I was seeing in my life. A lot of it was organic, posting on social media, having conversations, and inviting people into workshops and sessions. It definitely didn’t go as planned. There was a lot of learning, testing, and figuring out what resonated. What I’ve found works best is being real. The more I share honest experiences and practical mindset shifts, the more it connects.

Did you always know you wanted to be an entrepreneur?

Not at all. I spent most of my career in corporate and followed a pretty traditional path. Entrepreneurship wasn’t something I had planned, it evolved over time. Looking back, it makes sense. I’ve always loved personal development, growth, and helping people, but I didn’t fully connect that to building a business until later in life. Now it feels like I’m exactly where I’m supposed to be.

What accomplishments are you the most proud of to date in your business?

Writing and publishing my book, Mom Mindset Mastery: Igniting Your Superconscious Swagger, is something I’m incredibly proud of. It was a personal milestone and a way to share this work with more women in a tangible, lasting way. I’m also really proud of the women I’ve worked with and the shifts they’ve made. Seeing someone go from overwhelmed and stuck to calm and clear is the most rewarding part of what I do.

What is one thing you wish you had known when you started your Entreprenista journey?

I also wish I had trusted my own voice sooner instead of thinking I needed to sound more like everyone else.

What did you do before starting your own business?

I spent over 20 years working full-time in the corporate world, with a large chunk of that time in a high-pressure, high-commission Project Delivery role for an IT staffing firm. After having my second child, I made the decision to step back so I could be more present with my family. That meant moving into lower-level roles and, at times, part-time work with a much lower pay rate. Eventually, I returned to full-time work, but then I was working so much, and most of what I was earning went right back to keeping my kids busy so I could be at work. It was a constant balance of responsibility, pressure, and trying to be present at the same time.

What made you take the leap to start your own business?

The turning point was the pandemic in 2020. Like a lot of people, I was feeling the weight of uncertainty and went on an internet search for ways to stay positive. I came across an ad about something called a Superconscious Recode and I was intrigued. I decided to join the program not fully knowing what it was. That experience changed everything. For the first time, I wasn’t just managing stress... I was actually shifting how I thought, responded, and showed up. It was an identity-level change. From there, I went part-time at work, got certified, wrote my book, and started building a business around helping other women experience the same shift.

Do you have any recent wins?

Over the past year, I’ve expanded into more live workshops and started partnering with organizations and communities to bring this work to groups. That’s been a big step and something I’m really excited to continue growing.

What’s one app on your phone that you cannot live without?

Honestly… probably my calendar! Between work, kids, activities, and everything else, if it’s not in there, it’s not happening. It helps me stay organized without having to hold everything in my head, which is half the battle.

Who are your customers?

My primary clients are women, especially ambitious moms, who are balancing all the things and feeling stuck in stress and overwhelm. They’re often successful on the outside but running on empty behind the scenes. I also work with organizations and teams that want to support employee wellbeing, reduce stress, and help their people show up with more clarity, focus, and energy.

What’s your top productivity tip?

My biggest productivity shift wasn’t a planner or a system… it was learning how to regulate my nervous system first. When you’re in a rushed or overwhelmed state, you default to reacting and checking things off. When you’re calm, you can actually think, prioritize, and create. A simple version of this is what I call a “5-minute reset”… step away, take a breath, and decide what actually matters before jumping back in. It changes everything.

What’s your favorite business tool?

I’d say simple, accessible tools that allow me to show up consistently… things like Zoom for workshops and Canva for content. Nothing overly complicated.

What’s your approach to work-life balance?

I think balance looks different in different seasons, especially as a mom. For me, it’s less about perfectly dividing time and more about being intentional with where my energy is going. There are times I’m focused on work, and times I’m fully present with my family… and I try not to mentally be in both places at once. Also… some days feel balanced, some don’t. I’ve learned not to make that mean anything has gone wrong.

How do you avoid burn-out?

Now I pay attention to how I feel while I’m working, not just what I’m getting done. I build in small resets throughout the day and give myself permission to pause before I hit the point of exhaustion. It’s less about doing less… and more about doing things from a different state.

What advice do you have for aspiring Entreprenistas?

Start before you feel ready. You don’t need everything figured out to begin. Clarity comes from action, not the other way around. Also, don’t underestimate the power of your own story. The things you’ve lived through and figured out are often the exact things someone else needs help with. And finally… take care of yourself while you’re building. It’s a lot easier to grow something sustainable when you’re not running on empty.

Amanda’s story is a reminder that sometimes the most powerful systems are not the ones we add but the ones we quiet, and that the shift we are looking for often starts with how we feel before we ever start working. We are so excited to have her in the Entreprenista community and cannot wait to watch Abundant Transformations LLC continue to grow.

Want to connect with founders like Amanda? Visit Entreprenista League to explore our community and discover more stories of women building businesses that truly matter.