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“I would see brands on store shelves and think “oh those are big companies” she sees products and companies and is like “one day I could do that” because she sees so many amazing Entreprenistas building companies and changing the game.”
In this episode of the Entreprenista Podcast, Denise returns four years after her first appearance to share what’s changed in the decade since she launched Partake. She opens up about the journey from leaving corporate America and investing everything she had into her vision to building a nationally distributed brand and raising more than $30 million in venture capital.
Denise also reveals the story behind Partake’s groundbreaking new partnership with the Girl Scouts of the USA: Girl Scout Sparkables™, the first allergy-friendly Girl Scout cookie in the organization’s history. She explains why the partnership took six years to bring to life, what it took behind the scenes to develop the cookie, and why creating a more inclusive experience for children with food allergies is so meaningful to her and her daughter.
What We Talked About:
The Partake Origin Story [2:50]
How to Build a Dream Brand Partnership [12:42]
Founder Confidence After 10 Years [20:14]
Retail Economics and Unit Margins [25:19]
What’s Next for Partake [28:58]
Connect with Denise:
@densiegwoodard on Instagram
Denise Woodard on LinkedIn
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Denise Woodard
Founder of Partake
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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