Church & Dwight to Acquire Touchland for $700M

Imagine launching a brand, capturing the hearts (and hands) of millions with sleek design and innovative marketing, and landing an acquisition deal for $700 million. That’s the story of Andrea Lisbona, Ruggero Grammatico, and the Touchland team, now set to join Church & Dwight’s powerhouse portfolio in a move that’s making waves across the personal care industry.

The deal also includes an additional earn-out of up to $180 million based on Touchland’s 2025 net sales performance, bringing the total purchase price up to $880 million. 

Church & Dwight’s acquisition of Touchland is more than just a headline, it’s a masterclass in building a modern brand, scaling fast, and knowing when to partner for the next stage of growth.

Touchland’s Secrets to Becoming a Category Powerhouse:

‍Brand Differentiation and Consumer Obsession
Touchland didn’t just enter the hand sanitizer market, it reinvented it. With a focus on aesthetics, user experience, and a premium feel, the brand quickly became a beloved sanitizer, outpacing legacy competitors and capturing a fiercely loyal, young customer base. Their repeat purchase rates rival category leaders, a testament to the power of standing out in a crowded space.

‍Rapid Growth and Global Ambition
In just the 12 months leading up to March 2025, Touchland posted net sales of approximately $130 million and an EBITDA of $55 million. The brand’s growth isn’t slowing down-double-digit net sales increases are projected for both 2025 and 2026, and recent expansions into Canada and the Middle East (via Sephora) signal a global vision that’s only just beginning.

‍Asset-Light, Digital-First, and Ready to Scale
Touchland’s business model is nimble and asset-light, a key reason it caught Church & Dwight’s eye. The Miami-based team will remain in place, continuing to run the business and innovate, while leveraging the resources of a global CPG giant to accelerate international expansion.

For Church & Dwight, this acquisition checks every box:

• #1 or #2 brand in its category
• Asset-light operations
• High growth and gross margin accretive
• Loyal, young consumer base

‍A Huge Entreprenista Congratulations to Andrea, Ruggero, and the Touchland Team!

This deal isn’t just a win for Touchland, it’s a blueprint for the next generation of beauty and personal care founders. Andrea Lisbona’s journey from startup founder to the helm of a global brand is proof that with vision, relentless focus on the consumer, and the right strategic partners, even the most established categories can be disrupted.

Listen to our full conversation with Andrea on The Entreprenista Podcast here.