Natalie Gatlin Is the Pregnancy Loss Grief Coach Who Stays

A positive pregnancy test after a miscarriage is supposed to feel like good news. For many women, it starts with months of holding their breath between scans, researching symptoms at 2 AM, and feeling guilty for being afraid and guilty for feeling joy. Everyone around them expects celebration. What they need is someone who will sit with the fear.

Natalie Gatlin is a pregnancy loss grief coach and the founder of Natalie Gatlin Coaching in Bastrop, Texas. She supports women pregnant again after a miscarriage, stillbirth, or infant loss through free consultations, one-to-one coaching in The Structural Blueprint Session, and Still Carrying, a private online community for women pregnant after loss. A member of the Entreprenista League, Natalie is building the support she could not find when she needed it most.

“I can’t promise a woman that this pregnancy will be different, and I won’t pretend I can. What I promise is that I’ll stay,” Natalie says.

The story of her business starts with her own first pregnancy and the silence that followed it.

The loss no one talked about

Natalie’s first pregnancy ended in miscarriage. Many of the women around her had been through loss too, and none of them talked about it. She had to travel to another state to find one person who would sit with her and share how she felt.

That loneliness never left her. Years later, it became the reason her business exists.

Showing up on the hardest day

Before coaching, Natalie worked as a medical assistant and as a caregiver in elder care homes, Alzheimer’s and dementia facilities, and rehab centers. She was there when people died, sometimes expectedly and sometimes suddenly, and she cared for the families grieving them. That work taught her how to show up for someone on their hardest day without trying to fix it.

She also brings lived experience: a miscarriage, 3 pregnancies full of fear, and time in the NICU. She is a Certified VITA Coach, and she keeps learning, including through David Kessler’s grief webinars and workshops.

All of it shapes the one rule she works by. “I sit with women and I stay,” she says.

Finding the women she was meant to serve

Natalie’s business did not begin in grief work. She started with sexuality coaching, then helped mothers figure out who they were after having kids. Each pivot felt like starting over.

The answer was in her own history. “When I looked at what I had lived through, I realized the women I was meant to serve were the ones going through what I went through,” she says.

Many women do not believe they deserve support. Some are ashamed to ask, and others fear that thinking about their loss will hurt this pregnancy. “My job is to make the first step feel safe,” she says.

Someone in her corner between appointments

A woman’s doctors care for the physical side of a pregnancy after loss. In the weeks between appointments, there is almost no support, and the people around her often say “just stay positive” or “at least you can get pregnant.”

“I give her someone in her corner during that time,” Natalie says. “This fear doesn’t only affect her. It affects her relationship, her work, and how she bonds with the baby she’s carrying.”

Her work is non-clinical, so she works alongside a woman’s doctors and therapists. When someone needs more than coaching, Natalie helps her find licensed care. Her support continues after the baby is born, and it continues if the pregnancy is lost too.

Her tagline says it in 3 short lines: “Not broken. Not alone. Not someone to fix.”

The moment the library called

Natalie had been hosting a pregnancy loss support group at her local library when the library reached out and made it official. Soon after, she attended her first in-person event, Babies & Bumps, and saw how many women needed this support, even when they were afraid to say so.

“The women in that group mostly needed to hear that they weren’t crazy and that what they felt was valid,” she says. “Watching them relax when they heard that told me I was in the right place.”

Since then, she has launched Still Carrying and started building a referral program for doctors, midwives, doulas, and therapists, with materials that explain how coaching works alongside medical and mental health care.

Taking the work into hospitals

Next, Natalie wants to bring this work into hospitals and doctors’ offices, starting locally. Too often, the person at the front desk asks “How far along are you?” without reading the chart, and miscarriage gets almost no follow-up support. She would love to help care teams do better there.

She is also planning a next-step offer for women after the baby arrives, when they are working out who they are beyond “just a mom.” That question of identity also sits at the heart of Amanda Timonere’s work supporting women through the identity shift of motherhood. Natalie hopes to host retreats someday and to earn David Kessler’s grief certification.

Her advice for aspiring founders is simple. “Take it one day at a time and talk to people.”

You can learn more about Natalie’s coaching and Still Carrying at nataliegatlin.com and connect with her on LinkedIn.

If Natalie's approach to walking alongside women through pregnancy after loss resonates, the Entreprenista League is a community of women founders who value connection, shared experience, and practical business insight as they grow. Learn more about the Entreprenista League right here.