Tracy Jepson

Tracy Jepson is a business strategist, consultant, and founder dedicated to helping business owners scale with clarity and exit with confidence. As the CEO of TLJ Consulting and the founder of multiple businesses—including Luxe Wellness Studio and Flying Fish Swim and Scuba—Tracy brings a powerful blend of financial expertise and entrepreneurial experience to her clients.

She works closely with service-based professionals, including financial advisors, attorneys, and consultants, to implement Profit First strategies, increase business value, and build operations that don’t rely on the owner to survive. Tracy is also a certified Value Builder advisor and brings a clear, practical approach to exit planning—one that helps business owners reclaim their time and boost profitability long before a sale is on the table.

When she’s not consulting or speaking, Tracy hosts the Small Business Big Deal podcast and advocates for intentional entrepreneurship that prioritizes both personal wellbeing and long-term success. She’s proud to serve on the Entreprenista Expert Council to help women grow, scale, and sell businesses that truly work for their lives.