How Natalie Sterling Delivers White-Glove Luxury Real Estate Service in South Florida

Please share a brief introduction and your business:

Natalie Sterling brings nearly a decade of experience in South Florida’s luxury real estate market. She began her career alongside Palm Beach’s premier broker, Lawrence Moens, gaining rare insight into one of the nation’s most exclusive markets. With dual degrees in Building and Civil Engineering, Natalie offers clients a unique advantage through her technical expertise, creative marketing approach, and deep local knowledge. Known for her integrity, discretion, and white-glove service, she delivers a seamless experience from start to finish.

Did you always know you wanted to be an entrepreneur?

Yes, I always knew it. I’ve always seen myself running my own company and creating something meaningful. Even early on, I was drawn to the idea of building something from the ground up and shaping my own version of success.

Are you a mamaprenista?

Yes, I am — and I absolutely love being a mom. My best advice is to schedule intentional time with your kids and not be so hard on yourself. I used to feel guilty if I worked too much or too little, constantly questioning if I was being the best mom or wife. But I’ve learned that we’re all doing our best — and that’s enough. Be kind to yourself and remember that what we do, balancing both family and business, is truly amazing.

Take us back to when you launched? What was your marketing strategy?

When I first launched my business, my strategy was simple — I focused on connection. I started by personally calling people to let them know I was in real estate, attending as many networking events as possible, and getting involved in the community. I also invested in traditional marketing like print ads and newspaper features to build local awareness.

Looking back, I realize I could have done even more, but you learn as you go. I definitely underestimated the power of social media early on — and I’m so glad I’m investing in it now. It’s been a game changer for building visibility and connecting with people in a more authentic way.

What is one thing you wish you had known when you started your Entreprenista journey?

I wish I had known the true power of visibility, community, and helping others. When you show up authentically, share your journey, and support those around you, everything expands — opportunities, connections, and impact. Success becomes so much more meaningful when it’s built on collaboration and generosity.

What did you go before starting your own business?

Building Engineering and Architectural Design

What made you take the leap to start your own business?

I discovered my passion for real estate through the joy of helping people achieve their version of the American dream — finding a place to call home. I fell in love with every part of it: the excitement of making a deal happen, the process of bringing a home to life, the celebration of new beginnings — I even enjoy the paperwork! There’s something incredibly fulfilling about guiding people through such an important chapter in their lives and knowing I helped make it happen.

What's one app on your phone that you cannot live without?

Instagram — it’s truly my portfolio. It allows me to showcase my work, connect with clients, and stay up to date on real estate trends, market news, and what other agents are doing. It’s also such a great source of inspiration and education — I’m constantly learning something new.

Who are your customers?

Individuals and investors looking to buy or sell real estate.

What's your top productivity tip?

My top productivity tip is to focus on one thing at a time and be fully present while doing it. Don’t multitask — give your full attention to what’s in front of you and don’t stop until it’s done. It’s amazing how much more you can accomplish when you work with intention and clarity.

What's your approach to work-life balance?

My approach to work-life balance is all about gratitude, presence, and intention. I try to stay mindful of where I am and who I’m with, instead of constantly thinking about what’s next. Being grateful for each moment helps me stay centered, and being intentional with my time—whether it’s work, family, or self-care—keeps everything in perspective.

How do you avoid burn-out?

I avoid burnout by taking care of both my body and mind. I started meditating years ago, and I also practice yoga, go for walks, and do breathwork regularly. Most importantly, I check in with myself every day and try not to stress about the things I can’t control. That daily awareness helps me stay grounded, focused, and balanced — even when things get busy.

What advice do you have for aspiring Entreprenistas?

My advice is to stay grounded and intentional. Don’t compare yourself to others — focus on your own growth and your own path. Manifest what you want and never limit yourself, because everything you truly believe is possible can be. Success looks different for everyone, so take the time to define what it means for you, and don’t let society decide that for you.

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