Shayna Bergman’s Leadership Coaching Helps Parents Succeed Without Burnout

“Wow, I’m doing it!” Shayna Bergman had that thought early in building her coaching practice, and it caught her by surprise. Her client roster was growing, workshops were lined up, and for the first time she could set her own schedule, take a midday nap, and work at night because she wanted to. The business was scaling while her life gained more room, and that combination is exactly what she now helps other parents build.

Shayna Bergman is an executive and leadership coach and the founder of Shayna Bergman Coaching, which she launched in 2022 after leaving an HR leadership role at a Big 4 firm. She works with parents in leadership roles, the high achievers who look like they have it all together while running on empty. A member of the Entreprenista League, Shayna now offers 1:1 coaching, group programs, workshops, retreats, speaking, and her own membership community.

“Lead your life on purpose. It shows up in how I set goals, guard my calendar, and push clients to stop living on autopilot,” Shayna says.

The view from the HR side of the table

Shayna spent years in startups and corporate roles before moving into HR leadership, most recently at a Big 4 firm. She also taught in leadership programs at NYU and GWU. Along the way, she sat across the table from brilliant leaders with impressive résumés who were falling apart inside.

“That view from the inside shapes everything I do now,” she says. “I know the org dynamics, the pressures, and the unspoken rules.” She pairs that insider knowledge with formal training as an ICF PCC-certified coach, a SHRM-SCP, and a practitioner of iPEC’s Energy Leadership methodology.

A business built around her life

Motherhood is the reason the business exists. Leading at a high level while raising a family showed Shayna how broken the “do it all and smile” model is, so she designed her business around her life. Founder Amanda Goetz challenges the same do-it-all expectation in her piece on balancing multiple roles as an entrepreneur.

“My calendar reflects my values,” Shayna says. “It’s also why I serve parents in leadership. I live their reality every single day.”

Starting with the inside

Shayna’s coaching gets to the root of how a leader operates: values, limiting beliefs, the inner critic, and energy. “That’s where lasting change happens,” she says. Her clients face real corporate pressure, and her years in HR help her meet them there.

One client came to her completely burnt out. He was highly regarded and successful by every outside measure, yet he felt like a failing husband and dad because he was always working, and he still never felt good enough at work. Through their work together, he started taking better care of himself and began to see what others already saw in him.

With that confidence, he set boundaries at work and became more present at home. He even picked up riding his motorcycle again. “When leaders burn out, their teams and families feel it, too,” Shayna says.

Getting loud about her own work

Her hardest lesson has been letting go of the idea that there is one right way to build a business. After a career that trained her to perfect everything before sharing it, Shayna has had to unlearn habits that once served her well. When she is unsure of the next step, her mantra is simple: “Just start.”

“I’ve learned to get loud about my own work, no matter how uncomfortable, to take risks knowing there are no mistakes, only learnings, and to surround myself with others who are further along than me,” she says.

Hundreds of clients and a new collective

Shayna has now coached hundreds of clients and worked with organizations including Deloitte, Google, American Express, KPMG, Bayer, PetSmart, and CrowdStrike. In June 2026, she launched the Lead/Live Collective, a paid membership community for high achievers with big goals, with hot seat coaching, masterclasses, mini-courses, and peer support. In November 2026, she steps onto the conference stage.

Community helped her build it. Entreprenista connected Shayna with the strategist who helped her create the collective. “Had I known that Entreprenista was full of women who slay at what they do, I would have joined so much sooner,” she says.

Room for 100 members and a life she loves

Next, Shayna is growing the Lead/Live Collective to more than 100 members, adding retreats, expanding her speaking, and building a team so she can stay focused on coaching. Her goal is for every parent in leadership to know they can lead at a high level and have a life they love.

Her advice for aspiring founders is to start before you feel ready, get clear on your values, and find your community. “Turn down the volume on your inner critic,” she says. “You’re allowed to want it all, and you’re allowed to design it your way.”

You can learn about Shayna’s coaching at shaynabergman.com, explore the Lead/Live Collective, and connect with her on LinkedIn.

If Shayna's approach to leading at work and at home on purpose resonates, the Entreprenista League is a community of women founders who value connection, shared experience, and practical business insight as they grow. Learn more about the Entreprenista League right here.