Resources mentioned:
Get Your FREE Copy of Allison Maslan's Wall Street Journal Bestselling Book, Scale or Fail, Here
“Why this is so important is that most business owners have no idea where they are in the scaling process and that's why they get stuck”
In this episode of the Entreprenista Podcast, Stephanie and Courtney sit down with Allison Maslan—CEO of Pinnacle Global Network, Wall Street Journal bestselling author, and entrepreneur who has built and sold nine companies—to uncover the blueprint for creating a truly scalable business.
Allison shares the pivotal moments that shaped her entrepreneurial journey, from growing a successful advertising agency in her twenties to surviving a life-changing car accident that forced her to rethink what success really meant. She explains why so many founders become trapped inside the businesses they built and introduces her proven Five Phases of Scaling, revealing where entrepreneurs get stuck and how to move toward a founder-independent company.
What We Talked About:
Growing Up in an Entrepreneurial Family [1:47]
The Car Accident That Changed Everything [5:44]
The Five Phases of Business Scaling [11:29]
Designing a More Scalable Business Model [20:27]
Becoming a Bestselling Author [27:26]
Allison’s Morning Vision-Crafting Ritual [34:01]
Connect with Allison:
@allisonmaslan on Instagram
Allison Maslan on LinkedIn
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Guests
Allison Maslan
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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