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“I needed support, community, someone to reach their hand down and pull me up. And now I'm always reaching my hand down to pull someone else up.”
Mary Seats is the founder of The Icing Agency and The Bakery CoWork, a co-working space designed for women entrepreneurs. From a young age, Mary showcased her entrepreneurial spirit by selling handmade Barbie clothes to all of her friends. Despite facing challenges, including being fired from her own company, Mary persevered and created a thriving business and is an Entreprenista 100 Award Winner. She is dedicated to empowering women entrepreneurs, fostering community, and breaking barriers for minority women in business. Tune in and hear how Mary launched her first business with only $300, how she scaled her first company to $4 million in revenue, and the hard lessons she’s learned about navigating contracts and partnerships.
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Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
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Guests
Mary Seats
Founder of The Icing Agency and The Bakery CoWork
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
Highlights
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Women Founders Are an Undervalued Trillion-Dollar Opportunity
The 2030 Great Wealth Transfer will move trillions of dollars into women’s hands. This historic wealth shift for women is redefining investing, wealth, and financial power. One key expression of women’s financial power is investing in women founders, an undervalued trillion dollar opportunity.
