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“You can’t outperform your relationship with money.”
In this episode of Startups in Stilettos, hosts Carlin Bushman and Ingrid Zapata Reed sit down with Ruchi Pinniger, founder and CEO of Watch Her Prosper, to explore the powerful connection between money mindset and business success. After spending nearly two decades as a Wall Street executive, Ruchi left corporate finance to help women founders build healthier relationships with money through financial guidance, bookkeeping support, and mindset coaching. Together, they discuss why so many women avoid their numbers, how childhood experiences shape financial behaviors, and why true prosperity goes far beyond revenue and profit.
From overcoming shame around money to implementing practical habits that create financial confidence, Ruchi shares actionable strategies founders can use to build both wealth and wellbeing. She also introduces her RIR Method (Recognize, Interrupt, Reframe), a simple but powerful framework for transforming limiting beliefs into empowering ones.
What We Talked About:
Leaving Wall Street to Follow a Greater Purpose [3:00]
Why Women Carry Shame Around Money and How It Impacts Business [7:30]
Redefining Prosperity Beyond Revenue and Profit [11:00]
The Power of the RIR (Recognize, Interrupt, Reframe) Method [15:00]
Practical Steps to Build a Healthier Relationship with Money [24:00]
Connect with Ruchi:
@ruchipinniger on Instagram
Ruchi Pinniger on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
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Guests
Ruchi Pinniger
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Join 2,000+ supportive, ambitious founders in the
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