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Tina Hedges of LOLI Beauty – Determination

February 4, 2019

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Highlights

  • How Tina’s career trajectory changed from being on track to run factories in China to starting her own beauty company
  • Standing up for your morals even if it may cost you your job
  • The changes in the fashion industry from the 80s to today
  • Learning to appreciate the little details of running a beauty company by working in retail
  • Why Tina still makes sure to spend time in stores when on business trips to stay in touch with the consumer’s experience with the product
  • How a chance phone call changed Tina’s trajectory from going to business school to working on a creative marketing team and learning on the job 
  • Why giving employees autonomy and encouraging decision making is important for building a strong team 
  • How Tina’s childhood shaped her view of health and beauty products 
  • The environmental damage the beauty industry does, and how that sparked Tina’s decision to start LOLI
  • The filling station concept, and the spark to deconstruct the beauty industry to fresh and raw ingredients which can be customized and sustainable 
  • Getting accustomed to working for yourself, and how to judge work for yourself objectively 
  • How Tina started LOLI as a surprise subscription box service, and the benefits of using your early clients as a focus group to hone your brand 
  • The creative ways that LOLI operates as a zero waste organic beauty brand, but  upscaling from food produce sources and finding ways to operate without adding or wasting water 
  • The strength of collaborating with brands, like Adidas and Alexander Wang, to gain traction and boost visibility 
  • How Tina funded the start of LOLI, and some tips for those presenting business plans to potential investors 
  • Ageism, and how Tina overcame the obstacles she encountered when trying to find investors 
  • A dramatic story where a sick Tina flies to Geneva to meet with investors who had the funds to start LOLI
  • Learning to hire employees and the stresses and learning experiences Tina experienced while building a strong team around her 
  • The importance of communicating with your consumers and solving issues quickly 
  • A one minute brainstorm on how LOLI can build more traction as the look to take their next step forward as a company

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