HomeArticlesBusiness Strategy
Jenica Norris

What Masking My Disability at Work Cost Me (and the Business I Built When I Stopped)

I spent 12 years in corporate operations finding what businesses hid. I was hiding that I’m legally blind.

October 20, 2026

Written by

Jenica Norris

Strategic Sound Consulting

At Microsoft, I walked into every meeting already knowing exactly what I was going to say. I had memorized it, because I couldn’t count on reading what was in front of me. My screen fonts were set larger than anyone else’s. My desk was covered in printouts, color-coded and filed, with a paper trail for everything.

Nobody asked why. That was the point.

I’m legally blind. I’m also Autistic and ADHD (AuDHD). For years, I hid both, because I didn’t want people to feel sorry for me.

From the outside, I was doing well. Over 12 years in operations at Microsoft, Zillow, and T-Mobile, I earned my PMP and built systems for teams that couldn’t afford dropped balls. Nobody knew how much energy went into making sure no one saw how I did it.

What masking a disability at work looked like

The printouts, the color coding, and the memorized talking points weren’t quirks. They were workarounds, and every one cost time nobody saw. I prepared longer than anyone knew so no one would see me struggle to read something in the moment.

My AuDHD added a second layer. I could finish in 2 days what a project plan gave a week. Then I needed days to recover. I told no one about either half.

I also stayed quiet about what I was seeing in the business. I spotted broken processes and risks early, and I kept most of it to myself. Speaking up meant being seen, and being seen felt risky.

I wasn’t hiding my work. I was hiding how it happened.

You might recognize this

Masking rarely looks dramatic. It looks like being capable and tired at the same time. You might be doing it when:

  • You’d rather overprepare for hours than let anyone feel sorry for you.
  • Your work comes in bursts, and you hide the recovery afterward.
  • You’ve built private workarounds no one on your team knows exist.
  • You notice problems early and stay quiet so you don’t seem difficult.
  • You’re exhausted from looking like you have it together.

None of this means something is wrong with you. It means your business is running on a version of you that takes a lot of energy to maintain.

The hidden cost of masking at work

Six Sigma taught me that the costliest problems in a business are the ones that never show up in a report. Rework nobody logs. Delays nobody measures.

Masking was mine. It cost me recovery days I disguised as something else. It cost me a clear view of my own value, because I only let people see the smoothed-out version. And it brought me close to giving up on myself.

Looking back with an operations lens, my workarounds were good systems: documentation, visual management, preparation. The problem was that I ran them in secret, so I paid for them twice. Once to build them, and again to hide them.

Why I stopped hiding

Earning my MBA changed the question I was asking. I learned about attention residue, the mental drag that follows you each time you switch tasks. Performing steady all day, while working around what I couldn’t see, was a constant switch.

I also realized the skills I’d built in operations were exactly what founders like me needed, and that I wanted to use them outside a model that required hiding. In October 2024, I earned my Six Sigma Black Belt and founded Strategic Sound Consulting.

Building neurodivergent business systems around how I see and work

I kept the systems and dropped the secrecy. I still color code. I still keep a paper trail for everything. Now it’s out in the open, and it’s how I run my business.

Mondays are my CEO Days, with no meetings unless there’s no way around it. I keep a heads-down block at the same time every day and a weekly recovery day. Voice notes are my default way to capture ideas. When my nervous system says an event is done, I leave.

My clients now get the paper trail. Every system I build has to work for someone who can’t skim, so every engagement includes written findings within 3 business days, recorded sessions, one-page guides, and an intake that asks how each founder works best before I build anything. Every engagement also starts with a diagnostic, so the plan follows what’s breaking instead of a template.

Marcus, a tech consultant I worked with, put it this way: “Jenica helped me stop running my business like a neurotypical person.” Once his systems fit how he works, he reached consistent $12,000+ months.

Your hidden cost audit

When you’re ready to look at what you might be carrying, start with three questions:

  1. Where am I performing steady when my work comes in waves?
  2. What am I seeing in my business that I haven’t said out loud?
  3. Which workaround am I running in secret that could become a real system?

Pick one answer this week and design one system around the real you. When you find a workaround and aren’t sure how to turn it into a real system, that’s the work I do with founders every day. A free strategy call is a good place to start.

Masking kept me safe for a while. Building around who I am is what built my business.

I’m Jenica Norris, founder of Strategic Sound Consulting. I spent 12 years leading operations at Microsoft, Zillow, and T-Mobile, and I hold an MBA, a PMP, and a Six Sigma Black Belt. I’m legally blind and AuDHD, and I help ADHD and neurodivergent founders build businesses around how they work, not how they’re expected to.

Related article by Jenica Norris:

‍Why Most ADHD Founders Accidentally Build Businesses That Can’t Run Without Them

Stay ahead of the curve with The Entreprenista Agenda newsletter — your weekly dose of business news and advice, straight to your inbox.

Join 2,000+ supportive, ambitious founders in the

Get the recognition you deserve as an Entreprenista 100 Award winner.

Our Entreprenista 100 Awards honors founders like you who have achieved remarkable success, providing recognition and connecting you with a network of other inspiring, successful leaders.

Apply for the Awards
Jenica Norris

The Latest

5 Things I’m Prioritizing on LinkedIn as We Close Out 2026

A peek inside what’s actually working right now, and what I’m doubling down on.

This is some text inside of a div block.
Marketing
Read
Date
Type
Category 2
Category 3
Marketing
Listen
Date
Type
Category 2
Category 3

Automate Your Site with a 1-Month Free Trial

Kartra

This is some text inside of a div block.
Marketing
Learn more
Date
Type
Category 2
Category 3