Articles

A practical guide to turning your profit and loss statement into a real decision-making tool.

Your ROAS might be telling you your ads aren't working, but your customers might say otherwise. Here's why post-purchase survey data is the metric most founders are missing.

The article argues that founders should build an HR foundation from day one to reduce legal and operational risk and support sustainable growth. It outlines eight early priorities—including strategic hiring, consistent onboarding, an employee handbook, payroll/benefits support, employment-law counsel, culture building, compliant offboarding, and planning for AI's impact on work.

A deeply personal essay from Courtney Spritzer on how the women who raised her shaped her leadership style, entrepreneurial mindset, and the way she builds community through Entreprenista.

Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.

Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.

A curated gift guide featuring mom-founded brands across beauty, fashion, and lifestyle, celebrating the women building businesses and families at the same time.