“I started Sweet Loren’s because of a personal need that made me realize that everyone I met actually also had this need too.”
This week on the Entreprenista Podcast, Loren Castle, the founder of Sweet Loren's shares her inspiring journey. You'll hear all about how Loren built her brand, an allergy-friendly baking and snacking company that has changed the food industry.
After surviving cancer at 22, Loren realized that conventional food options didn't meet her wellness standards, and so, Sweet Loren's was born. From these challenges to her long and winding journey (both personal and professional), Loren shares it all.
Get ready to hear about the challenges Loren faced in the early days, including countless recipe trials and the leap into the world of CPG (consumer packaged goods). She shares her key strategies for growth, her lessons learned along the way, the mindset that fuels her success, and of course her biggest business secret.
Exclusive for Entreprenistas! Use code Entreprenista15 for 15% off your Sweet Loren’s order.
What We Talked About:
Loren’s Inspiration Behind Starting Sweet Loren’s [4:55]
Loren’s Early Steps [11:25]
Loren’s Advice for GPG Founders [24:20]
The Loneliness of Entrepreneurship [29:50]
Loren’s Marketing Strategy [40:40]
Loren’s Go-To Business Tools [50:35]
Connect with Loren:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Loren Castle
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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